Certified Industry Expert Registry

Professional Summary

Brand strategy for tourism operators Ros Westman is the brand strategist and founder of My Marketing Partner, a brand and design studio for tourism and experience operators across Queensland, including charters, tours, lodges and retreats. Her work lifts repeat and referral bookings by at least 5% within six months, often much more, without extra ad spend or discounting, by fixing the brand rather than buying more traffic. One premium Gladstone fishing charter was booked out two years in advance 18 months after refining its brand. Ros also provides ongoing graphic design support. She draws on 20 years of running her own print business, which taught her first-hand how much brand strategy matters.

Assigned Competencies